WINEWORLD XPLORER

The Award-Winning Global Ecosystem for Fine Wine –
Where Brands Grow and Collectors Connect

WineWorld Xplorer (WWX) is an award-winning global fine wine and spirits platform that uniquely bridges brand elevation and trusted trading – serving wineries, châteaux, and distilleries who seek international visibility, and collectors, merchants, investors, connoisseurs, and corporates who demand authenticity, liquidity, and intelligence. 

Rooted in Hong Kong – the world’s most connected wine hub – and active across Singapore, the UK, and France, WWX combines a SaaS-powered marketplace of 350+ vetted sellers offering 24,000+ SKUs with deep brand services: strategic storytelling, cross-market activations, cultural curation, and AI-driven personalization.

For sellers, we amplify terroir and legacy through market entry, events, and digital storytelling.
For buyers, we deliver a live, HK$7B+ marketplace with guaranteed provenance, seamless logistics, professional storage, and intelligent recommendations—whether you’re investing, collecting, gifting, or exploring.

At WWX, fine wine isn’t just traded.
It’s understood, celebrated, and brought to life – for those who make it, and those who love it.

WWX’s founder’s Mariana Lam is a serial entrepreneur in the field of wine starting year 2008. The team is completed with trilingual speakers fluent in Cantonese, Mandarin and English; WSET-certified and have worked in various industry roles in Hong Kong and China, USA and Middle East prior.

A SNAPSHOT OF WWX TODAY

OUR VISION

To be the world’s most trusted fine wine ecosystem—where iconic and emerging brands thrive globally, and connoisseurs discover wine as both liquid pleasure and lasting wealth. 

OUR MISSION

We empower wine and spirits brands to build global presence through curated storytelling, strategic activation, and intelligent distribution—while giving collectors, investors, and connoisseurs a trusted, transparent, and liquid marketplace to discover, enjoy, and preserve fine wine as both culture and capital.

FOUNDER

Mariana Lam, Founder & Chief Facilitator

Mariana Lam is the founder of WineWorld Xplorer, an award-winning global wine and spirits ecosystem that empowers wineries, brands, and distilleries to amplify their international presence—while offering collectors, merchants, investors and wine lovers a trusted, transparent, and technologically enabled marketplace. 

A seasoned entrepreneur in the fine wine trade, Mariana built her expertise through WineWorld, a traditional wine import and retail business. This firsthand experience gave her deep insight into the industry’s fragmentation, opaque pricing, and operational friction – challenges that became the catalyst for building a smarter wine commerce model that bridges counterparties. 

She went on to pioneer Asia’s first cross-border wine marketplace with integrated fulfillment, launching WineWorld Xplorer as a SaaS-powered platform that aggregates real-time offers from a vetted global network of sellers. Today, WWX combines trusted provenance, AI-driven insights, brand activation, and seamless logistics – anchored in Hong Kong as a neutral hub between East and West. 

A graduate of Boston College with a Bachelor’s in Business Management and holder of an EMBA from Tsinghua University, Mariana is actively involved in women’s entrepreneurship initiatives and the Teochew (Chiu Chow) community, where she supports leadership development and cross-generational mentorship. 

Guided by a vision to connect world cellars and empower asset circulation, she continues to champion a more efficient, transparent, and culturally intelligent global wine ecosystem – one where technology serves trust, and every bottle tells a story worth sharing.